Max’s top tips on how to network effectively

Networking often carries daunting and negative connotations, but at its core, it’s simply the act of meeting someone and having a meaningful interaction. Much of the anxiety and fear surrounding it is self-imposed, when in fact, it should be viewed as a positive experience. Networking can be fun, and the rewards of connecting with new people are not just incremental—they're exponential. Embracing it with an open mind can lead to invaluable opportunities and personal growth.

Pre-event

• Set ambitions and goals: Define what you want to achieve to make your networking efforts more focused.
  

• If possible, connect before: If there is a guest list or if you are part of an existing community or group, do a bit of research, connect with people via LinkedIn, and suggest meeting at the event.
  

• Make yourself known: Prior to the event, and while it might feel daunting, there will be a lot of people in your shoes, so suggest meeting like-minded people before the event.
  

• Take a supporter: If the event allows, take a colleague or friend who will also benefit from the event and network. Be mindful not to depend solely on them, but support one another.
  

• Be prepared with a clear introduction: Have a concise and compelling way to introduce yourself and explain what you do. Your elevator. And this doesn't have to be formal, but the clearer you are, the better.
  

• Stay informed and be knowledgeable: If meeting at an event for a specific occasion, moment or celebration, do a bit of pre-reading which will give you that extra confidence boost and allow you to contribute meaningfully to conversations.

On the day

• Work out who is in the room: When you arrive, grab a drink and take a lap around the room. You’ll probably bump into someone along the way, and even if you don’t, it gives you a chance to get a feel for the space and spot any familiar faces.
  

• Put on your armour: Once you’ve done your lap, take a moment, take a breath and mentally prepare yourself before engaging in contact. Max calls this ‘putting on his armour.’
  

• Make yourself comfortable: Find somewhere to sit or stand and grab a soft or alcoholic drink so you have something in your hands.
  

• Icebreakers: Have a few go-to questions or comments ready to initiate conversations. Examples include: “What brought you to this event?” or “Have you attended events like this before?” This helps ease into discussions.
  

• Be authentic: The goal of your introduction is to spark interest and lay the groundwork for a deeper conversation. Be genuine, approachable, and attentive to make a lasting positive impression.
  

• Bring others in: If you see someone on their own, invite them into the conversation. It will mean a lot to them, and others will respect it.
  

• Build meaningful relationships: Focus on establishing deep, lasting relationships rather than simply collecting contacts. If you have a memory like a sieve, take notes on your phone.
  

• Remember: If your memory is like many and you forget names, find a way of repeating it 3 times, you are 80% more likely to recall it post-conversation and event.
  

• Offer value before asking for help: Provide assistance or share valuable insights without expecting immediate returns.
  

• Focus on quality over quantity: Invest time in nurturing a select group of meaningful connections.
  

• Be proactive and take initiative: Don't wait for opportunities to come to you; reach out and introduce yourself to others.
  

• Be professional: Courtesy and respect leave a lasting positive impression.
  

• Maintain a positive and optimistic attitude: A positive demeanor attracts others and fosters strong connections.
  

• Don't be afraid to ask for help: It’s a huge compliment to others, so reach out when you need assistance. Most people are willing to help if approached respectfully.
  

• Active listening: Use listening as your primary tool—show genuine interest in what others are saying. It’s one of the best ways to build rapport and leave a strong impression.
  

• Body language: Stand with open body language—smile, maintain eye contact, and use gestures that invite others into conversation. This makes you approachable and engaged.
  
  

How to exit a conversation

• Do not feel trapped: It is absolutely okay to leave a conversation if the people or conversation are not for you.
  

• Graceful exits: Have polite ways to exit a conversation when it’s time to move on. Use phrases like, “It’s been great talking to you, but I should mingle a bit more. Let’s connect later,” or “Please excuse me, I need to check in with someone.” Failing that, the loo or a top-up are always trusty fail safes.
  

Post-event

• Follow through on commitments: Deliver on promises to build trust and credibility.
  

• Follow up and stay connected: Connect with those you engaged with and where possible, like or comment on their activity which helps maintain regular communication to strengthen relationships over time.
  

• Be patient and persistent: Building a strong network takes time and consistent effort.