HOW TO CREATE UNBORING B2B EVENTS
In this episode, Jez Paxman, Live Union’s Strategy Director and one of the agency’s founders, talks about how to create unboring B2B events that connect people more effectively with ideas and with one another.
He offers three simple solutions: don’t design a business event, do design an event you’d genuinely like to attend and do sweat the small stuff.
His overarching message is that B2B events should stop relying on traditional corporate formulas and instead be shaped around what people actually want: meaningful ideas, human connection, conversation and memorable experiences.
What you'll learn from Jez’s talk:
Why many B2B events feel outdated
How to engage audiences without gimmicks or just turning up the volume
Why events should connect people and ideas
How to rethink venues, timings and formats to create better experiences
Why inspiration should come from beyond events (like TV and YouTube)
How small thoughtful details can make a big difference
Listen to Jez’s session on Spotify, Apple podcasts, or Vimeo
Our sound and mix engineer is Matteo Magariello and our producer is Peter Kerwood.
About Elevate
Elevate is a pioneering free mentoring programme that has been designed with a specific goal in mind – to inspire, inform and empower people within the event industry.
Elevate operates thanks to the generosity of our global headline partners; Amplify, Seed and Wonder.
Our global partners are Cvent, Identity, First, Illusion, Inconf, Powwow, PSP and The Production Department. Our partners are ASEMBL Group, CastleBell, Curious Nation, Jimmy Garcia Catering, Event Decision, Hel’s, We Are Collider, Seen Presents, 2LK, TRO, Live Union and The Training Department. Our venue partner is White Rabbit Studios, our training partner is Special Sauce Training and our people and culture partners are TIMES x10 and Nic Neal.
Together, we’re changing lives, careers and the events industry for the better.