Unfiltered: The Return of Real:
Why the most powerful experiences now happen offline
We have two inspiring guest speakers delivering two talks for you in this episode. Lisa James, Founder of The Wentworth Collective and Louisa O’Connor, Founder and Managing Director of Seen Presents. Together, they make a compelling case for embracing slower, messier, more human offline experiences in a world that often prioritises speed, polish and digital reach.
What you will learn in Lisa’s talk:
What collective effervescence is and how it creates unforgettable emotionally charged moments of connection
Why presence matters more than perfection in creating meaningful live experiences
How to design events that spark “aliveness” and leave people feeling fully awake, aware and engaged
Practical ways to lead with humanity and use technology to enhance, not replace, human connection
What you will learn in Louisa’s talk:
Why emotion is the most powerful driver of brand recall
How to design experiences that prioritise memory over media
How to use storytelling to make simple ideas deeply impactful
Why brand experiences deserve a place at the top of the marketing funnel
DOWNLOAD LOUISA AND LISA’s NOTES AND TAKEAWAYS
Listen to Louisa and Lisa’s session on Spotify, Apple podcasts, or YouTube
This podcast was recorded at Protein Studios in Shoreditch with a live audience.
Our sound and mix engineer is Matteo Magariello and our producer is Peter Kerwood.
About Elevate
Elevate is a pioneering free mentoring programme that has been designed with a specific goal in mind – to inspire, inform and empower people within the event industry.
Elevate operates thanks to the generosity of our Partners; Cvent, Jack Morton Worldwide, Live Union, Powwow Events, Protein STUDIOS (venue partner), PSP, The Production Department, We Are Collider, CastleBell, SPECIAL SAUCE TRAINING LTD (training partner) Times Ten Coaching and Nic Neal (people and culture partners).
Together, we’re changing lives, careers and the events industry for the better.